PRICING PLAN
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
The Core Plan That Covers It All Powered by AI
Every feature you need to run your business, plus next level automation when you’re ready.
Kraken Core Plan
FEATURES:
+122%
(contacts, pipeline, opportunities)
Manage every lead and customer in one place with a fully integrated CRM. Track deals through customizable pipelines, organize contacts, and never lose sight of where prospects are in your sales process.(missed call text back, unified inbox, SMS/email)
Instantly connect with customers using a central communication hub. All calls, texts, emails, and messages flow into one inbox and if you miss a call, the system automatically texts back so you never lose a lead.(calendar & appointment automation)
Eliminate back and forth scheduling. Clients can easily book appointments online, and the system automatically sends confirmations and reminders to reduce no shows.(social planner, campaigns, forms, lead capture)
Simplify marketing with built in tools to schedule social posts, run campaigns, and create custom forms and landing pages that capture leads directly into your CRM.(prebuilt + customizable)
Save time and scale faster with automations that handle repetitive tasks. From follow up messages to pipeline updates, workflows run in the background so you can focus on closing business.(track leads, sales, ROI)
Gain visibility into what’s working with clear reports on leads, campaigns, and sales performance. See real ROI and make smarter business decisions.(automated review requests)
Boost your online reputation without lifting a finger. The system automatically sends review requests to your customers at the right time by text or email so you consistently collect positive reviews and stand out from competitors.Hit the ground running with a prebuilt system designed for your industry. Each account comes loaded with ready to use workflows, templates, and automations tailored to your niche so you can start seeing results from day one.
Ongoing onboarding and live support are included with access to a chat team available around the clock to answer questions and troubleshoot issues.
Premium Add-Ons
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
A dedicated team member that works 24/7 answering calls, responding to messages, booking appointments, and following up with leads. No missed opportunities, no payroll headaches, just nonstop growth.
Ask us how we can customize AI Employee for your business size and needs.+122%
Run smarter ads with less effort. Launch, track, and optimize campaigns while cutting wasted spend and driving consistent leads.
Reach customers instantly on the world’s most popular messaging app with reminders, updates, and quick responses.
Turn your website into a lead machine by connecting WordPress directly to your CRM and automations.
Boost visibility and trust by syncing your business info across Google, Yelp, Bing, and 70+ directories automatically.
One time setup to launch your system. Workflows, automations, and integrations fully ready for you to use. We’ll configure your social profiles, set up your core workflows, and make sure everything is running smoothly so you can focus on growing your business. Note: This does not include ongoing social media posting
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
The Core Plan That Covers It All Powered by AI
Every feature you need to run your business, plus next level automation when you’re ready.
Kraken Core Plan
$497/month $500 setup fee
FEATURES:
+122%
(contacts, pipeline, opportunities)
Manage every lead and customer in one place with a fully integrated CRM. Track deals through customizable pipelines, organize contacts, and never lose sight of where prospects are in your sales process.(missed call text back, unified inbox, SMS/email)
Instantly connect with customers using a central communication hub. All calls, texts, emails, and messages flow into one inbox and if you miss a call, the system automatically texts back so you never lose a lead.(calendar & appointment automation)
Eliminate back and forth scheduling. Clients can easily book appointments online, and the system automatically sends confirmations and reminders to reduce no shows.(social planner, campaigns, forms, lead capture)
Simplify marketing with built in tools to schedule social posts, run campaigns, and create custom forms and landing pages that capture leads directly into your CRM.(prebuilt + customizable)
Save time and scale faster with automations that handle repetitive tasks. From follow up messages to pipeline updates, workflows run in the background so you can focus on closing business.(track leads, sales, ROI)
Gain visibility into what’s working with clear reports on leads, campaigns, and sales performance. See real ROI and make smarter business decisions.(automated review requests)
Boost your online reputation without lifting a finger. The system automatically sends review requests to your customers at the right time by text or email so you consistently collect positive reviews and stand out from competitors.Hit the ground running with a prebuilt system designed for your industry. Each account comes loaded with ready to use workflows, templates, and automations tailored to your niche so you can start seeing results from day one.
Ongoing onboarding and live support are included with access to a chat team available around the clock to answer questions and troubleshoot issues.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage most clients spend an average of $15–$40/month depending on volume.
Premium Add-Ons
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
A dedicated team member that works 24/7 answering calls, responding to messages, booking appointments, and following up with leads. No missed opportunities, no payroll headaches, just nonstop growth.
Ask us how we can customize AI Employee for your business size and needs.+122%
Run smarter ads with less effort. Launch, track, and optimize campaigns while cutting wasted spend and driving consistent leads.
Reach customers instantly on the world’s most popular messaging app with reminders, updates, and quick responses.
Turn your website into a lead machine by connecting WordPress directly to your CRM and automations.
Boost visibility and trust by syncing your business info across Google, Yelp, Bing, and 70+ directories automatically.
Get your very own business app fully branded with your logo so customers can book, pay, and message you in one place.
One time setup to launch your system. Workflows, automations, and integrations fully ready for you to use. We’ll configure your social profiles, set up your core workflows, and make sure everything is running smoothly so you can focus on growing your business. Note: This does not include ongoing social media posting
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
The Core Plan That Covers It All Powered by AI
Every feature you need to run your business, plus next level automation when you’re ready.
Kraken Core Plan
$497/month $500 setup fee
FEATURES:
+122%
(contacts, pipeline, opportunities)
Manage every lead and customer in one place with a fully integrated CRM. Track deals through customizable pipelines, organize contacts, and never lose sight of where prospects are in your sales process.(missed call text back, unified inbox, SMS/email)
Instantly connect with customers using a central communication hub. All calls, texts, emails, and messages flow into one inbox and if you miss a call, the system automatically texts back so you never lose a lead.(calendar & appointment automation)
Eliminate back and forth scheduling. Clients can easily book appointments online, and the system automatically sends confirmations and reminders to reduce no shows.(social planner, campaigns, forms, lead capture)
Simplify marketing with built in tools to schedule social posts, run campaigns, and create custom forms and landing pages that capture leads directly into your CRM.(prebuilt + customizable)
Save time and scale faster with automations that handle repetitive tasks. From follow up messages to pipeline updates, workflows run in the background so you can focus on closing business.(track leads, sales, ROI)
Gain visibility into what’s working with clear reports on leads, campaigns, and sales performance. See real ROI and make smarter business decisions.(automated review requests)
Boost your online reputation without lifting a finger. The system automatically sends review requests to your customers at the right time by text or email so you consistently collect positive reviews and stand out from competitors.Hit the ground running with a prebuilt system designed for your industry. Each account comes loaded with ready to use workflows, templates, and automations tailored to your niche so you can start seeing results from day one.
Ongoing onboarding and live support are included with access to a chat team available around the clock to answer questions and troubleshoot issues.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage most clients spend an average of $15–$40/month depending on volume.
Premium Add-Ons
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
A dedicated team member that works 24/7 answering calls, responding to messages, booking appointments, and following up with leads. No missed opportunities, no payroll headaches, just nonstop growth.
Ask us how we can customize AI Employee for your business size and needs.+122%
Run smarter ads with less effort. Launch, track, and optimize campaigns while cutting wasted spend and driving consistent leads.
Reach customers instantly on the world’s most popular messaging app with reminders, updates, and quick responses.
Turn your website into a lead machine by connecting WordPress directly to your CRM and automations.
Boost visibility and trust by syncing your business info across Google, Yelp, Bing, and 70+ directories automatically.
Get your very own business app fully branded with your logo so customers can book, pay, and message you in one place.
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
Start with the Core plan, then add only the features you need no clutter, no waste.
One Powerful Platform, Built Your Way
Kraken Core Plan
$497/month $500 setup fee
FEATURES:
+122%
Keep every lead, customer, and conversation in one organized place. Track interactions, follow up at the perfect time, and turn more prospects into paying clients without letting anything slip through the cracks.
Never lose a lead to voicemail again. When you miss a call, your system instantly sends a personalized text so customers know you care and you keep the conversation alive.
Plan, schedule, and post your content across all platforms from one dashboard. Stay consistent, save time, and keep your brand active without the daily grind.
Manage all your messages SMS, email, Facebook, Google, and more in one place. No more switching apps or missing conversations; every lead and customer reply is right at your fingertips.
Book, confirm, and manage appointments automatically. Send reminders, reduce no shows, and keep your schedule full without the back and forth.
Visually track every lead from first contact to closed deal. Stay on top of your sales process, spot bottlenecks, and keep revenue moving forward.
Easily collect leads from your website, social media, or landing pages. Every submission flows straight into your CRM so you can follow up fast and close more sales.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage most clients spend an average of $15–$40/month depending on volume.
Add-On Features
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
A dedicated team member that works 24/7 answering calls, responding to messages, booking appointments, and following up with leads. No missed opportunities, no payroll headaches, just nonstop growth.
Ask us how we can customize AI Employee for your business size and needs.+122%
Turn visitors into leads instantly with a live chat tool right on your site. Capture questions, start conversations, and convert more customers all in real time.
Automatically send review requests after every job to boost your online reputation. More reviews mean more trust and more customers choosing you.
Create high converting funnels that guide leads from first click to closed deal. Automate follow-ups, track progress, and turn interest into revenue all in one system.
Collect leads from your website, social media, or landing pages with forms that feed directly into your CRM. No more lost contacts just fast, organized follow-up.
Send secure payment links by text so customers can pay instantly from their phone. Faster payments, fewer delays, and a better experience for your clients.
Send professional, custom branded invoices that showcase your business and build trust. Get paid faster while making every client interaction look polished.
Create and send professional proposals or estimates in minutes. Impress clients, win more jobs, and keep everything tracked in one place.
Track every lead, sale, and campaign with powerful reporting tools. Know exactly what’s working so you can make smarter, faster business decisions.
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
Start with the Core plan, then add only the features you need no clutter, no waste.
One Powerful Platform, Built Your Way
Kraken Core Plan
$497/month $500 setup fee
FEATURES:
✔️ CRM
✔️ Form & lead capture
✔️ Opportunities (pipelines)
✔️ Social Planner
✔️ Missed call Text Back
✔️ Smart Appointment Calendar
✔️ Unified Inbox (SMS, Email, Facebook, Google, Instagram)
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
Add-On Features
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
$
450
/mo
One-time setup fee: $500
✅ 2 Way Text & Email Conversation
✅ Missed Call Text Back
✅ Unified Inbox
✅ Smart Appointment Calendar
✅ Lead Capture Forms
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
$
/mo
800
One-time setup fee: $500
✅ Everything in the Seeker Plan
✅ AI Employee
✅ Automated Follow-Up
✅ Automated Google Review request
✅ Smart Social Planner
✅ Branded Landing Page
✅ CRM + Performance Dashboard
✅ Web Chat + GMB Messaging
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
$
4,000
/mo
One-time setup fee: $2,000
✅ Everything in the Anchor Plan
✅ Dedicated Account Manager
✅ Full Account Build-Out
✅ Advanced AI Workflow Setup
✅ Hands-Free Automation Scaling
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
One Powerful Platform Built Your Way
The Kraken Core Plan is your foundation. Launch with the essentials, then customize your system with only the features you need. No clutter, no waste. Add-ons are billed separately so you only pay for what you actually use.
Kraken Core Plan
$497/month $500 setup fee
FEATURES:
✔️ CRM
✔️ Form & lead capture
✔️ Opportunities (pipelines)
✔️ Missed call Text Back
✔️ Social Planner
✔️ Smart Appointment Calendar
✔️ Unified Inbox (SMS, Email, Facebook, Google, Instagram)
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
Add What You Need, Skip What You Don’t
Start with the Core, then select the features that fit your business. Add tools only when they’re needed. Nothing extra. Each add-on will be added to your monthly plan total.
Pricing does not include usage-based fees such as phone calls, SMS, or AI-generated messaging. These are billed separately based on actual usage — most clients spend an average of $15–$40/month depending on volume.
Add-On Features
✔️ AI Employee
✔️ Website Chat widget
✔️ Auto Review Requests
✔️ Sales Funnel Builder
✔️ Lead Capture Forms
✔️ Text to Pay
✔️ Branded Invoices
✔️ Proposals & Estimates
✔️ All Reporting
All clients begin with the Kraken Core Plan. Add-ons are reviewed and activated during onboarding based on your business needs. Only pay for what you use. no unnecessary tools, no wasted spend.
FAQ
Frequently Asked Questions
Clear answers to help you move forward with confidence.
Kraken is built for service-based businesses that rely on leads, appointments, and follow-ups to grow. Whether you're in HVAC, plumbing, electrical, roofing, auto repair, detailing, landscaping, home cleaning or another home service. If you manage clients and want to automate your workflow, Kraken is made for you. We help busy teams save time, book more jobs, and never miss a lead.
Not at all. Kraken is designed for business owners, not tech experts. We handle the setup for you, and the system is easy to use with guided steps, drag and-drop tools, and simple dashboards. Plus, our team is here to walk you through anything so you’re never left guessing.
We can have your core automations lead capture, follow-ups, and appointment scheduling up and running within a few business days. Most clients are fully set up and seeing results within 7–14 days. We handle the heavy lifting so you can stay focused on your business.
Not necessarily Kraken can work alongside your current website and tools, or it can replace them entirely. Many of our clients choose to simplify their setup by using Kraken as their all-in-one system for lead capture, messaging, scheduling, and follow ups. We’ll help you integrate or transition based on what works best for your business.
We don’t offer a traditional free trial but we do offer a 14-day money-back guarantee. If you’re not happy with the service within the first 14 days, we’ll give you a full refund. No hassle, no hard feelings just results or your money back.
Nope. Kraken is month-to-month no long term contracts, no cancellation fees. You can upgrade, downgrade, or cancel anytime. We earn your business by delivering results, not locking you in.